On completing his first calendar year at Normet, group president and CEO Robin Lindahl is reorganising the company to maximise strategic focus and double company revenue by 2020. Normet’s operational model and organisation will change to fully capture the market potential and better respond to customer requirements.
“The coming changes will strengthen capabilities across Normet’s offering and build stronger process solution capabilities in the underground mining and tunnelling community. We will also look at synergies and efficiency in our global supply chain to gain further competitiveness.” announced Lindahl. “These changes will have positive impact to overall personnel as we plan to further strengthen key focus areas.”
The changes include the addition of three new business lines to Normet’s portfolio that will report directly to Robin Lindahl, and will be fully implemented by the end of 2016 with the new organisation becoming operational as of January 1st 2017.
A new Equipment business line, to be headed by senior vice president Kari Hämäläinen, will be responsible for all equipment businesses and further development of Normet’s offering. It will include product management organisation, research and development, sales support, and will spearhead Normet EQ 2020, a strategic initiative designed to achieve market leadership into the next decade.
The new Life Time Care business line will focus on service business and development of Normet’s offering. It will include the service product management organisation, service marketing & agreements, service operations and Normet Academy. Customer service and support is a keystone of Normet’s strategy, and this line will be headed by senior vice president Mikko Immonen, who joined Normet from Outotec Oyj where he has been integral in creating a strong service business over the last seven years.
The existing Ground Control and Construction Technologies business line will be headed by senior vice president Odd-Bjørn Kleven, who oversees the amalgamation of Construction Chemicals and Rock Reinforcement, and whose technological expertise anchors the solutions approach taken to Normet’s tunnelling and mining customers.
Market Operations will be headed by Mike Rispin, Senior Vice President of Sales and Marketing, and will concentrate fully on the customer interface, sales and marketing, solution offering and strengthening of the company’s LTC (Life Time Care) network.
The regional set up will continue with six regions each headed by a vice president; Jorma Piironen in CIS/Mongolia, Janne Lehto in EMEA, Alan Pengelly in Asia, Neil Fitzmaurice in Australia/NZ, Greg Hallett in North America, and Marcelo Anabalon in Latin America.
Supply Chain Operations, headed by senior vice president Timo Rask, encompassing sourcing and global production network for Equipment and LTC, takes a renewed global approach to ensure the most competitive placement of Normet’s offering at the customer interface.