Raising awareness of the construction industry 07 Dec 2017

British Tunnelling Society News Release

With a shortage of skilled workers in the underground construction industry, campaigns to encourage young people to take up a career in this field are needed, and with the rise of social media can now reach millions worldwide.

In 2016 a campaign by the British Tunnelling Society (BTS) to highlight major tunnelling projects under construction in the UK via social media reached 2.5 million people worldwide. This Thursday, 7 December 2017, marks the third National Tunnelling Day when the industry will be promoted again to young people across the country to show them how rewarding a career in tunnelling can be.

The BTS campaign will have the hashtag #TunnelDayUK and related organisations are invited to join the promotion by using the hashtag to share their contribution to tunnelling in the UK through images, news items, or items of historical interest. The BTS young members organisation will be leading the social media campaign through the @BTSYM twitter, Facebook and Instagram accounts and will be re-tweeting and sharing content to their network of followers.

In the preceding week, the BTS also plan to connect face-to-face with 1,000 young people to share their passion for the industry, through member organisations reaching out to local schools, colleges, and universities to showcase projects being delivered across the country.

Companies may arrange site visits for local scouts or girl guides, give presentations to universities or run activities at local schools. Those participating are asked to share their activities with the BTSYM and include the number of young people targeted using the hashtag #Target1000.

National Tunnelling Day is celebrated on the nearest Thursday to 4 December, which is the feast day of St Barbara, the patron saint of tunnellers.


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